September 2022
Industry News
Adfire Health recently published a new whitepaper, A Guide to Crafting Healthcare Ad Campaigns That Convert, which gives healthcare marketers the tools to engage and convert HCPs with better creatives. Additionally, the Adfire Health team just released a new client case study, How a Banking Platform Advertised to Nurses, Increasing Leads by 100+ a Month.
BDO published new insights on what happens next after the biotech boom. This new brief examines the most recent 10-K SEC filings of companies listed on the NASDAQ Biotechnology Index, including organizations classified as biotechnology or pharmaceutical companies according to the Industry Classification Benchmark, that also have a market capitalization of at least $200 million.
COPE Health Solutions announced a new partnership with Great Lakes Integrated Network (GLIN) to promote a successful transition to value-based care across GLIN’s payor partners for all lines of business. The company announced two new leaders, both with over 20 years of experience in value-based care, analytics and managed care finance and operations. John Perry, most recently at Change Healthcare and Signify Health, as Principal & Chief Revenue Officer and Dan Serrano, with recent CFO and other executive roles at Aetna, Mount Sinai and Care About, as Principal & SVP.
Deloitte published new findings on how finance leaders are helping health care organizations address a broader set of priorities ranging from talent and health equity to digital and cybersecurity strategies.
Garner Health published a whitepaper on Healthcare Transparency that shows how this robust new dataset enables powerful improvements in the cost performance of employer sponsored plans.
Grassi annnounced that Joseph Tomaino, CEO of Grassi Healthcare Advisors, was recognized among the 2022 Notable Health Care Leaders by Crain’s New York Business.
Julie Kolzet, PhD recently wrote an editorial piece for Remedy Health Media’s Psycom Pro on making CBT work for insomnia (CBT-I), including when and how to make modifications for individual patients.
Lasso and CMI Media Group are the first to successfully leverage IBM Watson’s Advertising Accelerator for healthcare marketing. Their partnership brings hyper-personalized media campaigns to clinical audiences, increasing engagement and prescription writing behavior. The combination of Lasso’s audience penetration and analytics, CMI’s strategy, and IBM’s real-time optimizations drove media performance 40% above benchmark, a 151% increase in conversions to the brand’s site, and a significantly positive impact on prescription activity.
Nevvon hired a veteran of the educational health care industry as Maria de Lesseps, a New York native, joined to help accelerate Nevvon’s growth. James Cohen, CEO and Co-Founder was also was selected as one of Crain’s New York Business Notable 2022 Health Care Leaders.
Nym hosted the first webinar in a series focused on upcoming CMS changes to outpatient medical coding guidelines. Dana Feuchtbaum, VP of Product at Nym, also joined leaders from Aidoc, MeMed, Nest Genomics, Sheba Medical Center, Theator, and 10D for a discussion on “Technological Innovation and the Future of Hospitals – What Hospitals Will Want in 2030” at EY’s Journey 2022 conference in Tel Aviv.
Parachute Health, the industry standard in DME ePrescribing, is announcing deep integrations with Epic, Cerner, PointClickCare, Brightree, Bonafide and more as the Company continues to scale across the US, now exceeding 150,000 MDs.
Resilience Lab’s phenomenal growth has recently been covered by Behavioral Health Business, including a story on the company’s 3 new executive hires. In addition to the hires, the article notes the company’s expansion strategy, including developing university partnerships aimed at Masters level graduates. BHB also reported on Resilience Lab’s recent expansion into Pennsylvania and Massachusetts, and noted the 71% increase in the company’s provider head count.
RubiconMD’s growth in 2022 is proving that virtual specialty care is on the rise. They achieved the 250,000 eConsult milestone, each representing patients with greater access to care. With 7,500+ primary care clinician-users on their platform and ~65% of their users seeing Medicare and Medicaid patients, they are harnessing tech to deliver more equitable care.
Tomorrow Health was featured in the Lehigh Valley Business for its partnership with PA-based Gaboro Medical Supply. Gaboro has increased its home medical equipment orders by 50% thanks to their platform.
Tuned announced that it joined Buoy Health’s innovative healthcare marketplace, expanding its ability to bring comprehensive hearing care to Buoy’s 2.5M+ users per month. Tuned will now be featured as an option for users when relevant to their healthcare journey. Additionally, CEO Danny Aronson spoke exclusively with Axios regarding the company’s recent seed funding announcement and the impact of the FDA’s OTC hearing aid ruling.
Twiage had a successful system wide launch at Hartford Healthcare’s 10 EDs in Connecticut. The launch was featured here on Hartford’s Channel 8 news.
Yuvo Health, a leading technology-enabled administrative and managed-care solution for community health centers, recently announced a partnership with Primary Care Development Corporation (PCDC), a national non-profit that aims to increase access to primary care and achieve health equity through community investment, capacity building, and policy initiatives. Together, they will provide Federally Qualified Health Centers (FQHCs) access to a robust set of support services and new revenue streams through upside risk contracts.
Job Openings
Adfire Health is hiring. Click here for openings across Sales, Account Management, and other departments.
Garner Health is currently looking to fill key roles across multiple departments including Sales, Finance, and Data Science. Click here to learn more about their open roles.
Parachute Health is hiring for engineers, PMs, and designers. Click here to learn more.
RubiconMD is hiring across multiple roles. Click here to learn more and help share the future of virtual care.
Tomorrow Health is seeking a Director of Business Development who has large enterprise experience. Click here to see their full list of job openings.
Veeva Crossix is hiring. Visit their Careers page to explore open roles across the organization. Veeva, a Public Benefit Corporation, is a global leader in cloud software for the life sciences industry and a “Work Anywhere” company. Learn more about open roles here.