October 2022
Industry News
Adfire Health recently launched a series of how-to articles on hospital marketing to increase patient referrals from HCPs, including how to build a marketing plan, the best ad strategies, and what to look for in an agency. Additionally, the Adfire Health team upgraded their suite of creative services to include full-funnel ad campaigns, branding, custom content, and web development. Lastly, the company hired Stephanie Charles as VP & Head of Account Management.
BDO published a new guide on cash management strategies for the different aspects of the drug development lifecycle. Learn how biotech and pharma start-ups can ensure they’re making the right financial choices and manage their cash to get to the next clinical or development milestone.
The Canadian Technology Accelerator’s Digital Health program will be hosting two major events, October 26 and 27, at the NYC consulate. Meet the 2023 cohort either at their B2B Speed Dating meeting or their Investor Happy Hour.
Cornell University is hosting a networking reception to provide the opportunity to meet current students, alumni and learn about their NYC-based EMBA/MS in Healthcare Leadership Program. Register here.
Deloitte published a new report on the evolution of comprehensive care. The report shows how a multidisciplinary approach can improve quality, enhance patient experience, and contribute to clinician well-being. Team-based care has a long tradition in health care. But as the industry grapples with increasingly complex patients, more treatment options, shifting sites of care, and increased specialization of care, the need to expand beyond a basic care team (physician and medical assistant) to a comprehensive care team has never been greater.
Design Technologies announced ABCT and WCBA 2023 final application deadlines on October 24! Want to Prepare for Bio Entrepreneurship? Join the virtual event on December 1st.
GoMo Health has partnered with Amerigroup Georgia to launch a new digital therapeutic program designed to facilitate early intervention and support for families and caregivers managing the clinical, emotional and behavioral impact of an autism diagnosis. In just 8 weeks since the launch, the program has touched the lives of more than 60,000 plan members. To experience an abbreviated sampling of the program, text EARLY to 43386.
Lasso, an IQVIA business, kicked off a powerful new partnership with IRI, making the world’s largest CPG and OTC purchase dataset available for healthcare campaigns. Through Lasso, consumer purchase behavior can be combined with clinical filters, bridging the current demographic gaps in traditional medical claims data. This partnership unlocks many opportunities for all healthcare verticals and allows brands to reach the most decisive consumer groups with unmatched quality and reach.
Medmo, a medical imaging facilitation platform, closed $4M of additional financing to further accelerate growth. They are also adding more physicians to their advisory board.
PatientPoint announced results of a proprietary survey that reveals half (51%) of Americans are too afraid to ask about their health condition or symptoms and that they crave education to alleviate their anxiety. Six in 10 (59%) survey respondents said they wished their provider gave them more educational materials on their symptoms and nearly 8 in 10 (78%) said they wanted their provider to offer in-office technology showcasing relevant education.
Resilience Lab’s Vice President of People, Michele Moorman, has been named one of Crain’s New York Business Notable 2022 HR Leaders. The award is given to “professionals whose work surpasses the expected and whose accomplishments are both transformative and innovative.” Moorman advises the executive team on human resources and internal communications, and she leads diversity, equity and inclusion efforts for the company.
Synapse Medicine announced it is initiating an implementation study at Brigham and Women’s Hospital and Vanderbilt University Medical Center to measure the effectiveness of its medication reconciliation software and clinical decision support solutions. The Synapse Platform combines real-time drug knowledge with patients’ clinical data to provide valuable insights to healthcare providers. Participants will use the point-of-care tools to analyze drug-related risks and optimize medication appropriateness.
Third Wave Recovery Systems (TWRX) announced the acquisition of SRX, a leader in pharmaceutical rebate management services for the skilled nursing and long-term care industry.
Tomorrow Health hosted its Leadership Council Summit on Oct. 13, with healthcare leaders convening to discuss trends and challenges in home-based healthcare delivery. The Shift to Value in Home-Based Care panel included Dr. Sachin Jain, Dr. Sandhya Rao, Phyllis Yale, and George Barrett, and it was covered in McKnight’s Home Care News.
Tuned, a holistic hearing care innovator, announced a partnership to bring medically-credentialed audiology consultation and advice to consumers looking to purchase hearing aid products on Soundly. This comes as the FDA permits the sale of over the counter hearing aid devices. MedCity News and Modern Healthcare talked to CEO, Danny Aronson, about the impact. Additionally, Tuned was selected as a UCSF Finalist in the Rising Star Employer Prevention & Wellness category!
Veeva Crossix announced new products to advance omnichannel marketing for life science brands. Crossix HCP Trigger Data connects consumers’ engagement with a brand’s website to their healthcare professional (HCP) visits. Crossix Omnichannel Boost provides a holistic view of HCP and patient engagement across field and promotional channels.
Yuvo Health, a technology-enabled administrative and managed care solution for community health centers, recently announced its leadership team expansion. Based in Houston are Chief Technology Officer Sujata Bajaj and Head of Product Dakisha Allen, while Head of Network Development Anthony Thompson and Chief of Staff Ishaan Jalan are based in New York City. Launched in January 2021, Yuvo Health was founded in New York City by a fully BIPOC team.
Job Openings
Adfire Health is hiring. Click here for openings across Sales, Account Management, and other departments.
Parachute Health is hiring for engineers, PMs, and designers. Click here to learn more.
RubiconMD is hiring across multiple roles. Click here to learn more and help share the future of virtual care.