November 2022
Industry News
Adfire Health recently published a whitepaper, The Ultimate Guide to Medical Device Marketing: Engaging HCPs, which gives medical device marketers the tools to engage providers, nurses, and other healthcare professionals. Additionally, the company published a list of the top pharma and healthcare marketing conferences in 2023. Lastly, the Adfire Health team upgraded their capabilities to help telehealth companies convert HCPs and private practices.
Deerfield Management, Oxeon Partners, Welsh Carson Anderson & Stowe and Advancium Health Network recently joined forces to launch a brand expansion of Break into the Boardroom (BiB), a program developed to cultivate executive women board candidates for parity board representation on public, private, and non-profit boards across healthcare. BiB hosted its inaugural “Rising Stars” event on October 25th at Cure®. The event brought together over 40 women healthcare executives identified by leaders within New York City’s healthcare ecosystem as “rising stars” with high potential for future board opportunities.
Deloitte published findings in a new blog post The Future of Rural Health Equity. As we move closer to The Future of Health that Deloitte envisions, they are optimistic that technology will make health care more accessible and equitable to rural populations.
Design Technologies is hosting a webinar Want to Prepare for Entrepreneurship” on December 1st at 5:30 PM ET. Learn about competitive advantage and where do patents, trade secrets and proprietary data fit in.
Digital Health New York (DHNY) Co-Founder & CEO Bunny Ellerin (also Co-Founder & CEO of NYCHBL) was named a 2022 Power Player in Health Care by Politics NY.
Lasso shared the results of their successful partnership with BioPharm Communications, powering an innovative campaign for a heart medication brand through their Endemic Marketplace! They reached 70% more high-value HCPs than the benchmark, allowing the brand to engage with providers that aren’t typically found on the open internet. Lasso’s built-in measurement showed that HCPs exposed to endemic tactics wrote 28.7% new prescriptions and onboarded 27.8% more new patients, proving that their Endemic Marketplace increases brand recall and prescription writing activity.
GoMo Health released a new article that explores the challenges managed care organizations face in closing gaps in care. Learn how digital therapeutics can bridge these gaps and help reduce health disparities and inequities among vulnerable populations.
Nym announced that its autonomous medical coding engine is now being offered to radiology departments, marking the Company’s expansion into a third outpatient specialty. Nym also hosted a webinar in collaboration with the American Health Information Management Association and MedCity News focused on the future of medical coding, and is hosting part two of their E&M 2023 webinar series, “2023 Physician Fee Schedule Final Rule” in early December.
NYCEDC’s Founder Fellowship is designed to support NYC’s diverse community of tech entrepreneurs. Working across five different startup program operators, the Fellowship provides 100 founders with access to networking, fundraising, mentorship, business development, and other opportunities necessary to build and scale their enterprises in New York City. Applications are open now through December 16, 2022. Learn more about the program in this Crain’s NY article and the full press release.
PatientPoint Chief Client Officer Linda Ruschau and Publicis Health Media EVP of Investment Marketplace Sarah Bast recently took the stage at Digital Pharma East to discuss how health content at the doctor’s office can change patient attitudes as well as recently PatientPoint proprietary research pulling back the curtain on patients’ attitudes and behaviors at the doctor’s office.
Ria Health is embarking on Phase 1 of $2 million NIH funded clinical trial assessing effectiveness of its AUD program with Stanford University.
Resilience Lab announced that it raised $15 million in Series A funding. Co-founder and CEO, Marc Goldberg and co-founder and CCO, Chrstine Carville, spoke with Forbes about why they started Resilience Lab, the offerings that differentiate them from other mental healthcare providers, their purposeful focus on diversity from the clinician side, and the importance of working with full-time, W-2 clinicians, as opposed to 1099 contractors.
RubiconMD appointed Dr. Laolu Fayanju, MD, MSc as Chief Medical Officer. Dr. Fayanju brings 10+ years of experience as a board-certified Family Medicine physician, Medical Director, and health equity advocate with extensive knowledge of RubiconMD solutions. His clinical vision will help to build the next generation of virtual care solutions at RubiconMD, which will integrate specialty support for primary care across the care continuum.
Tend announced that Dr. William Shrank has been appointed to the Board of Directors, the tech-forward early stage dental services company with 23 locations nationwide. Dr. Shrank was previously the Chief Medical Officer of the Fortune 50 insurance giant Humana.
Tomorrow Health expanded its leadership team with the addition of Anna Lenhardt as the company’s first Chief People Officer and Ryan Colby as the head of go-to-market. Anna is an Oscar Health alum who most recently was the VP of People at Hippo Insurance. Ryan most recently was the Head of Operations at Elemy and is an Uber alum.
Tuned won the 4th Annual UCSF Health Hub Digital Health Rising Star Award in the Employer Prevention & Wellness category at HLTH 2022. The award acknowledges the employer-targeted digital health products or solutions that help improve overall employee health & wellness through better prevention program management. Tuned was also named a winner of the Employer Health Innovation Roundtable (EHIR) Pitch Competition, and by the Hearing Technology Innovator Awards™ for outstanding telehealth service delivery.
Valera Health announced $45M growth equity financing to increase access to evidence-based mental health services for high acuity patients.They were also named in Fast Company’s second annual list of brands that matter in the “health and wellness” category.
Veeva Crossix has published the top health advertising trends for the first half of 2022. Learn how health brands are diversifying their media mix to reach patients. Read the report here.
Yuvo Health, a tech-enabled services company aiding community health centers’ transition to value-based care, is growing with seven open positions: Senior Product Manager, Product Manager, Technical Writer, Scrum Master, Product Analyst, Head of Performance, and Healthcare Data Analyst. To be considered for new future positions, email your resume to yuvo@jobs.workablemail.com. Launched in January 2021, Yuvo Health was founded in New York City by a fully BIPOC team.