December 2022
Industry News
Adfire Health recently published Marketing to Doctors & Physicians: 6 Strategies to Maximize Your Budget in 2023, which shares the best ways to engage doctors and physicians in 2023. The company also launched a new initiative Engage HCPs Who Treat Rare Diseases to explore 1:1 rare disease marketing campaigns that run on proprietary NPI data. Finally, Adfire Health hired Megan Solimine as its VP, Sales.
Curavit closed a $5 million Series A round. Led by Osage Venture Partners, Curavit will use the proceeds to invest in their CRO solution and grow their sales organization.
Deloitte published new research exploring the trends that could have a significant impact on medical device manufacturers and biopharmaceutical companies in 2023. Get all the insights in their 2023 Outlook for Life Sciences: Inflation, Talent, AI Are Top Issues for Biopharma and Medtech.
Ember Global Advisors’ President MacKay Jimeson was named Executive Director of the Patient Access & Affordability Project – the think tank and public policy arm of the national organization Patients Rising.
Lasso, an IQVIA business, announced that their CEO Greg Field was named to MM+M’s 40 Under 40 list for his contributions to healthcare communications and the founding of Lasso, the first and only omnichannel healthcare marketing and analytics operating system. This industry provides an amazing opportunity to improve lives and for Lasso, this means powering exceptional brand experiences so clients can achieve better health outcomes for their audiences.
LUNGevity has launched a Minority Mentorship and Training Program to Increase Workforce Diversity and a Spotlight Series to highlight issues in lung cancer that impact underserved populations.
Mother Goose Health has successfully completed a contract with Aetna in New York to provide maternity care management services.
Parachute Health hosted a DME ePrescribe roundtable with clinicians and suppliers to discuss the transformative impact of the Parachute Platform, saving time and enabling reliability via a delightfully simple experience. Parachute is also hiring! To learn more or join their team, visit parachutehealth.com.
PulsePoint released The Healthcare Marketer’s Guide to Selecting a Data Provider. Every marketer today is using data to drive their media campaigns. But marketers: do you know what you’re buying? You should, because data is not a commodity. Not all data is created equal. Their “Six Considerations” guide explains what you need to consider when working with health data, and how to select a provider of HCP or consumer data.
Syntegra and Datavant announced a partnership to improve access to privacy-preserved data by integrating Syntegra’s generative AI engine with the Datavant Switchboard
Tomorrow Health launched its Clinical Rules Engine, which fully digitizes and streamlines the DME ordering process and allows life-saving medical equipment to be delivered within 2 days compared to the industry average of 1-2 weeks. Co-Founder and CEO Vijay Kedar spoke exclusively with Fierce Healthcare about the news. Additionally, Tomorrow Health announced the addition of Heidi Nicoll as its Head of Talent Management. Heidi previously held HR leadership roles at Splice and Shutterstock.
Tuned welcomed audiology innovator and graduate center, CUNY New York Doctoral Program Founding Head Barbara E. Weinstein, Ph.D. to its advisory board. Dr. Weinstein brings more than 40 years of audiology experience to Tuned, as the company continues its upward trajectory after a momentous year of partnerships and accolades. The strategic addition will help the company continue to expand its holistic hearing care offering into 2023.
Uno Health is hiring across multiple roles. Click here to learn more and join them in the mission of helping low income seniors gain access to the best health insurance for the lowest cost.
Veeva published new findings on how biopharmas have laid the foundation to achieve visibility and value across commercial, medical, and clinical teams in 2023. From evolving incentive comp models to new marketing analytics and improved scientific alignment, here are Veeva’s 2023 predictions from their commercial experts: Breaking Down Silos: 7 Commercial Life Sciences Predictions for 2023.