January 2023
Industry News
Adfire Health recently published case studies proving digital healthcare marketing works. One example is How a Pain Clinic Used Adfire Health to Increase Site Traffic & Attract More Patients, which highlights how an independent pain management practice attracted new patients with smart pain clinic advertising messaging. Want to know what 2023 has in store for your healthcare marketing campaigns? Check out our Managing Partner Lilia Tse’s predictions in PM360 Magazine’s Marketer's Crystal Ball, along with predictions from other healthcare executives.
BigRio had a speaking engagement at the PMSA Fall Symposium, discussing their new Clinical Trial Offering and were also a digital sponsor for the AI Enhanced Clinical Trials Summit in Boston. BigRio’s “Accelerate” program launched recently, providing faster, economical digital health product engineering. The team also added another Data Scientist, who led an optimization project for our Fortune 500 e-commerce client. Learn about BigRio career opportunities here.
Charm Economics is excited to welcome its two newest hires from the Harvard College Class of 2022: Alexandrea Harriott and Chelsea Marlborough!
Deloitte published new research, Rethinking market access: Delivering on the promise of therapeutic innovation. Their research suggests that an archetype-based approach to enable targeted market access strategies may be more useful than more traditional approaches that lack nuance.
GoMo Health invites you to join a live webinar and interactive Q&A session to learn actionable strategies for activating programs that address social determinants of health and identify and decrease gaps in care for underserved, vulnerable populations. Click here to learn more and register.
KELLS, an AI-powered company providing accessible oral services for early detection and prevention of disease has formed a partnership with VELscope to develop AI for oral cancer screening.
LifeSci NYC Internship Program seeks additional hosts. It is cost-free, and subsidies are available for intern salaries! Email rich@upperweststrategies.com for more info.
Lasso, an IQVIA business, announced a significant step forward in healthcare marketing measurement. They have launched an integration with AIM XR, giving medical publishers access to unprecedented insights on campaign reach and effectiveness. Their combined offering eliminates complexity and breaks down historical barriers to ROI and reporting solutions. All AIM XR publishers now have out-of-the-box access to real-time and backward-looking real-world impact studies for healthcare providers, Rx lift, and over-the-counter sales analysis.
LiveCare Corp recently announced the launch of "Clinii," an artificial intelligence-enabled functionality that interprets care team conversations in real time in order to uncover insights that improve patient care, billing accuracy and clinician experiences.
Nym published a new whitepaper in partnership with the American Health Information Management Association (AHIMA). Featuring experts from across the health information management (HIM) and revenue cycle management (RCM) industries, the whitepaper covers the benefits, impact, and future use cases of automation in RCM.
Parachute Health hosted the DME ePrescribing 101 roundtable with providers and suppliers, which was attended by hundreds of participants, underlining the interest in DME ePrescribing adoption across the healthcare industry.
ReferWell has closed a Series B round, allowing the tech-enabled service company to scale as it eases member access to primary and follow-up care. ReferWell is gaining meaningful traction with Medicare and Medicaid health plans searching for member engagement strategies. In targeted programs last year, ReferWell care navigators reached out to nearly 60,000 beneficiaries and recorded an impact rate up to ten-times higher than plan benchmarks. Read the release here.
Tend has appointed Cynthia Hiskes as the company's first Chief People Officer. Hiskes will support the dental company's continued growth across the US, evolving the organization's human resources function for over 650 employees. She joins Tend from Oak Street Health, where she served on the executive leadership team.
Tomorrow Health’s CEO, Vijay Kedar, will be heading to Nashville in March as a panelist at ViVE, where he will be discussing home health care issues. Vijay met with the Pear Healthcare Playbook and talked about Tomorrow Health’s evolution into a holistic home care solution. He also chatted with Vital Signs about what Tomorrow Health is building and shared lessons he learned when he was the Senior Director Care of Innovation at Oscar Health.
Twiage is thrilled to share that its recent launch with Northwell Health in Westchester County is covered by NBC 4 New York. It looks forward to helping Northwell Phelps Hospital and its EMS partners improve emergency care and alleviate staffing burdens.
Valera Health, a tele-behavioral health service that provides comprehensive care for kids and adults with mild to severe mental illness and Point32Health, the parent organization of Harvard Pilgrim Health Care and Tufts Health Plan, announced a collaboration to increase access to virtual mental health services and provide evidence-based care to Point32Health members in Massachusetts.
Veeva Systems announced its support for the proposed Federal Trade Commission (FTC) rule to ban employee non-competes. As the FTC noted, the evidence is clear that the free flow of talent drives growth and innovation. For more than a decade, Veeva has worked against the use of non-compete agreements and fought to have them banned nationally. Read the statement from Veeva CEO, Peter Gassner, here.
Yuvo Health, a technology-enabled administrative and managed-care solution for community health centers, recently announced Loren Anthes, an industry-renowned health care policy expert, as its new Head of Policy and Programs. Launched in 2021 and founded in NYC by a fully BIPOC team, Yuvo Health has also made the following six hires: Scrum Master, Birjis Ahmedi; Product Manager, Stephen Fee; Senior Product Manager; Nadia Trapala, IS Cloud Manager, Ajay Joshi; and Technical Writer, Daisy DeKnight.