August 2022
Industry News
Adfire Health recently released webpages on how to engage HCPs in various AMA-recognized medical specialties, such as cardiology, psychiatry, and neurology. Additionally, the Adfire team published one of the web’s most comprehensive pieces on healthcare advertising, The HCP Marketing Pro’s Guide to Digital Healthcare Advertising. Adfire Health was also recently featured in MarTech Outlook, where they talked about the key elements for HCP marketing success, including proprietary data, 1:1 targeting, and NPI reporting.
Aetion announced a new partnership with Evio to drive increased use of RWE in pharmacy solutions and decision-making. The Company is also pleased to welcome Julie Krommenhoek as Senior Vice President. Aetion recently presented across a number of podium presentations, posters, and skills courses at ICPE 2022. For more information about any of these presentations contact info@aetion.com.
Calibrate is the next generation of metabolic health, reducing total cost of care by combining a new class of obesity medication with intensive lifestyle intervention. Learn more about about their sustained results.
ComeBack Mobility is closing a $3M SEED Round. Based on a recent study, their technology will speed up recovery by 4 weeks, decrease patient treatment costs and complication rates.
Deloitte published new leadership insights in their online resource Health Forward, with fresh takes on the direction of the health care industry including the latest industry trends and key issues on health care, medtech and biopharma.
ELabNYC announces Virtual Clinical Trials Master Class October 12, 13, and 14, with in-person networking reception October 11 at Moses & Singer NYC! Register here.
Jones Day published the July 2022 edition of Vital Signs, a curated, one-stop resource on the most notable digital health law updates from their global team. They take an in-depth look at new developments on the interplay between AI and the FDA with regard to medical therapeutics and diagnostics, as well as pharma AI-oriented partnerships and intellectual property protection mechanisms for AI other than by way of patents.
Lasso partnered with CMI Media Group to release impressive results for a CMI Media Group campaign targeting healthcare providers across social media and Connected TV, two channels that have historically been very difficult to measure in pharma. This latest analysis makes Lasso’s solution the first to empower healthcare marketers with 100% deterministic insights across any digital channel for both HCP and consumer-targeted campaigns.
Nym announced their upcoming webinar, 2023 E&M Guidelines: Understanding the Implications for the Emergency Department, to help people get ahead of the curve and ensure organizations are prepared for the 2023 changes. The webinar will cover the potential impact of the 2023 guideline changes on coding, revenue, clinical documentation, and more. Additionally, Nym published a blog article on how to leverage AI to overcome revenue cycle staffing shortages.
PatientPoint dominated the 2022 National Health Information Awards, bringing home more content awards than any other organization for the 11th year in a row. PatientPoint’s total content award count now surpasses 1,000 accolades, reinforcing PatientPoint as the most-awarded patient education provider at the point of care.
Resilience Lab announced the hire of three leadership team additions – Patrick Morselli, Chief Operating Officer (formerly WeWork), John Hamby, General Manager (formerly Uber), and Alyssa Lin, Head of Growth (formerly Airbnb). Resilience Lab also promotes Stephen O’Beirne to VP of Payer and Enterprise, Michele Moorman to VP of People, and Alisa Hausmann to Assistant Director, Billing. These moves come as Resilience Lab focuses on strengthening its foundation, purposeful growth and talent acquisition.
Tuned, a holistic hearing care innovator, recently launched its clinically validated audiology platform to bring hearing health to the mainstream as a specialty health benefit. Tuned CEO Danny Aronson recently spoke with MedCity News about the importance of hearing health benefits in the workplace. Tuned is focused on making hearing care a mainstream benefit, where it’s offered alongside other common forms of healthcare like dental and vision.
UCM Digital Health (UCM) was featured in HudsonValley360 to announce an innovative partnership with Columbia County EMS to deliver virtual care to 911 patients.
Job Openings
ANP is seeking a company to create and implement a marketing strategy to increase their pharmaceutical and healthcare clients. They are asking interested companies to submit a proposal in response to their RFP or share it with anyone you know that would be interested. Click here to learn more.
Charm Economics, a health economics consulting firm in New York is hiring a full-time consultant to build return on investment models for digital health startups. Click here to learn more.